Coca-Cola Survey: What Restaurants Need Now to Survive (Infographic)

Only 45 percent of restaurateurs are very confident they will stay in business for the next 12 months, and they need financial relief and clear, consistent standards to successfully reopen, according to “Restaurant Reopening: Challenges, Needs and the Keys to Getting it Right,” a new study from The Coca-Cola Company. Conducted in partnership with Teneo via online surveys between June 22 and July 2 in Florida, Washington and New York, the results offer insight into how the pandemic has impacted restaurants, how operators have adapted and what will bring diners back through their doors. 

The survey group included 418 restaurant operators and 1,500 restaurant patrons who had visited a restaurant two or more times per month prior to COVID-19. Restaurant segments represented include fine dining, casual dine, fast casual, quick service restaurants and bars. 

“This research proves the need for increased support for restaurants, and we’re asking industry leaders, partners…