Seven Creative YouTube Marketing Strategies to Promote Your Restaurant and Engage Your Community | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Successful restaurants do not sell food: they tell a story, offer experience and appeal to emotions. What better medium and channel to achieve this, and reel diners in, than video and social media? Here are seven ideas you can use to harness the power of YouTube and shed light on your restaurant, no matter the size of your team or the type of food you serve.

Give A Sneak Peek into Your Supply ChainIn this GQ video breaking down cooking scenes for movies, chef and restaurateur Michael Chernow reminds us that, in the restaurant business, “you are putting food into people’s body.” When diners decide to eat at a restaurant, they make an intimate decision to trust you.

As such, anything providing transparency to diners about where food comes from has the power to yield significant goodwill to your eatery. A famous example is this collaboration between McDonald’s and the late Grant Imahara, taking viewers into one of the five factories that produce Chicken McNuggets, showing how…

Thibaud Clément

Thibaud Clément is the Chief Executive Officer and Co-Founder of Loomly. Since graduating from both Grenoble Ecole de Management, France and the University of Ottawa, Canada back in 2011, Clement has worked with his wife and business partner, Noemie, launching four businesses. A self-taught programmer, Thibaud began building software in 2015. Back then, the pair was managing a marketing agency and struggling with the process of creating and sharing editorial calendars with their clients through spreadsheets. Encouraged by early feedback from their own customers and peers about their prototype, they decided to make it available to other marketing teams: Loomly was born.

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Thibaud Clément