Teriyaki Madness Implements Technology to Combat Coronavirus Crisis Fallouts

As the novel coronavirus outbreak leads to state-mandated dining room closures, many food service franchisors are struggling to maintain business. Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and social media promotions across its website and mobile app.

CEO Michael Haith discusses the innovative strategies Teriyaki Madness is utilizing to deal with the current health crisis.

Since most major QSR and fast casual concepts have already made significant investments in boosting their digital and off-premises offerings, many brands have the infrastructure in place to succeed but are looking for ways to keep up with the increase in demand.

In response to the influx of delivery and pickup orders at Teriyaki Madness, the brand has added drive-thrus in TMAD parking lots where they didn’t exist originally. With a cloud-based POS, TMAD shops are…