What Social Media Is Right for Your Restaurant? (Infographic)

Social media platforms, such as Facebook, Instagram, and Pinterest, make it easy to connect with potential customers. And, there are many different channels through which you can communicate with your audience. If you have limited time and money, how do you know which platforms you should be using to promote your restaurant?You won’t know which platforms work for you until you’ve tested them all to see which deliver the best results. However, understanding the strengths (and weaknesses) of each social media platform allows you to allocate your limited resources for maximum impact. The article below covers some of the factors you should consider in your social media strategy – including what to look for when choosing the right social media platform for your restaurant’s marketing strategy.

1. Organic ReachSocial media is about reach: how many people will theoretically be able to see your marketing message. With 2.7 billion total users, according to Statista, few platforms can…