Five Keys to Success for QSRs Post-COVID

3 Min Read By Jackie Walker

There is no doubt that 2020 was a transformative year for the restaurant industry. It quickly became obvious that the brands best able to respond to the challenges posed by COVID restrictions and customer behavior changes were those with a strong digital foundation. When drive thru, curbside, and delivery became the primary (or only) service models, and digital transactions soared, brands such as McDonald’s, Starbucks, and Domino’s didn’t need to build from the ground up, and instead focused on optimization. The key areas QSRs need to prioritize to thrive post-COVID are becoming much clearer as having a digital-first approach has become critical to future success.

Mobile-Based Loyalty Programs It is no surprise that the rollout of loyalty programs is all around us, with companies like McDonald’s, Burger King and Taco Bell all providing this offering to their customers. Mobile-based loyalty programs will become a cornerstone of the QSR value proposition for customers, as they…