Innovative Technology Allowed Emerging Canadian Franchise to Expand Into US

While U.S. foodservice brands frequently expand into Canada, the reverse is less common. Why? The simple reason is: technology. Many Canadian restaurant brands hit an immediate wall when they attempt to adapt to the United States’ tech-forward approach to operations. Now, with consumer behavior increasingly shifting toward intuitive and automated restaurant experiences, Canadian brands are faced with the need for the support, flexibility and efficiency of the right technology suite in order to confidently and successfully expand into the U.S. restaurant market. 

When Meltwich, the Ontario-based grilled cheese concept, began to gain traction in Canada, it became clear that the menu would also resonate in the American market. Unfortunately, a strong product offering alone doesn’t always spell success for brands looking to expand across the border; however, Meltwich had already made a strong investment in point-of-sale (POS) technology with Givex that was not only streamlining…