Seasonality Wins ‘Share of Stomach’

As we progress through a pandemic that’s kept many inside for months, guests are looking to venture out and experience unique dining moments. The food service segment is facing countless obstacles on the road to post-COVID recovery, and prioritizing menu innovation is a key component to remaining top of mind with guests as restaurants compete for “share of stomach.”

As the Vice President of Culinary for Another Broken Egg Cafe, I’ve helped our brand remain hyper-focused on investing in the guest experience and ideating seasonal creations is one way we’ve been successful. By utilizing seasonal ingredients and creating specialty menu items, our product innovation efforts have kept us relevant in a competitive industry, earning guest loyalty and driving sales.

Here are some reasons why leveraging seasonality is a smart strategy to help your restaurant navigate today’s competitive landscape and not only survive, but thrive: 

Add Creativity to Your MenuWhen guests look for a…