Mobile Ordering’s Role in Customer Retention

The past two years have brought unprecedented changes across the restaurant industry, from new concerns related to social distancing and cleanliness to the acceleration of pre-pandemic trends such as the rise of mobile ordering and third-party delivery services. As consumers continue to feel a greater sense of normalcy, many pandemic-related concerns have started to subside. But some, such as the popularity of technology enabled dining experiences, are staying strong.

If services such as mobile ordering are here to stay, it’s important to understand the role they play in the relationship between brands and consumers. Here, using data from Intouch Insight’s 2022 Restaurant Trends Report and ongoing consumer surveys, we’ll explore the importance of offering a mobile ordering option and why you should keep these interactions as direct as possible, as well as the key drivers that keep consumers coming back.

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