MRM EXCLUSIVE SURVEY: What Are the Barriers and Motivations Driving Restaurant Visits?
4 Min Read By Dara St. Louis
At a time when COVID is still on the rise, many states continue to ease up their lockdown restrictions with restaurants all over the country reopening their doors for dine-in guests. But how do consumers feel about the reopening? What are the barriers and motivations driving restaurant visits?Working with Modern Restaurant Management (MRM) magazine, In July 2020, Reach3 Insights conducted a study exploring consumer expectations around the dine-in restaurant experience amid COVID-19. Leveraging a conversational, mobile messaging-based approach using the Rival Technologies platform, the study engaged 245 consumers from a mobile community of US consumers. In addition to robust quantitative data, the study captured stream-of-consciousness qualitative feedback via selfie videos providing rich insights on the underlying emotions and motivations of restaurant consumers.
Reach3 Insights conducts scientifically validated consumer research via mobile messaging networks instead of email…
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