Customer Intelligence Is Key to Revolutionizing Restaurants Inside and Out

It may not look like it at first glance, but every interaction you have with your guests generates data. From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates.

To understand what customer intelligence is, we have to define what it means for restaurants. At its core, customer intelligence involves collecting and analyzing data to build better relationships with guests and improve operations through smarter decision-making. Typically, customer data is collected by the point of sale platform and website, along with other online properties, apps, and third-party platforms. This raw data is often difficult to understand and even harder to act on, but when it can be combined into actionable insights, restaurants have a 360-degree view of their operations.

The right data empowers restaurants to spot trends, identify high-value and long-term…