Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic. 

While restaurants might have expected to see a bigger shift back to in-person transactions as a result of customers looking to cut costs, there simply hasn’t been a dramatic change in behavior. 

Instead, two recent research reports, The State of Third-Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far), shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook. As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted…