Implement Compelling Marketing Ideas to Drive Traffic and Boost Sales

While the past two years have been a challenging time in the restaurant industry, there is a light at the end of the tunnel for restaurant owners. Falling Covid-19 numbers and the lifting of mask mandates in many cities is helping give restaurateurs hope for increased traffic this holiday season.

However, restaurant operators are now encountering a new set of challenges. Supply chain issues, high food costs, and labor shortages are cutting profits at restaurants nationwide, the National Restaurant Association reported. At least 95 percent of operators said their restaurant experienced supply delays or shortages of key food or beverage items in recent months, according to a September survey of 4,000 restaurant operators. Supply shortages have also resulted in operators having to change their menus on the fly. Additionally, 91 percent of restaurateurs said their total food costs are higher than they were prior to the pandemic. Finding reliable staff is also a challenge. 

With all…