Are You Marketing Your Coffee Shop the Right Way?

Bright and lively. Crisp and sharp. These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. With more than 32,000 specialty coffee shops in America, marketing is no longer a plus but a must, especially since a lot of the fierce competition is coming from big-name chains such as Starbucks and Dunkin’ Donuts. 

Considering that almost 70 percent of consumers drink at least two cups of coffee a day, you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market.

Attracting New CustomersThe first part of your marketing strategy should be focused on attracting new customers. The trick is to broaden your reach by promoting your brand on different channels. Here are three top places to advertise: 

OnlineToday’s consumers are always on their…