Propel Your Restaurant Chain to Sophisticated Analytics with Better Data Management  

There have never been more ways for restaurants to capture information about customers. Yet, restaurateurs often struggle to keep pace with marketing trends. Yes, data is more abundant than ever, but data is only a tool. It isn’t useful in its own right. It needs to be used in a way that has utility for restaurateurs before it can take your restaurant to new heights.  

Better Tools, Higher StandardsWhile data-gathering methods have never been more prevalent, with that comes loftier expectations from potential customers. Customers expect a seamless experience when interacting with a brand. It is an implicit agreement between customers and sellers, one that leaves sellers, in this case restaurateurs, with more tools at their disposal but a higher bar to achieve customer satisfaction.  

That paradigm shift has made what marketers call digital transformation key. Simply put, digital transformation is upgrading technology to make the most of the information available to you, allowing…