Beyond Transactions: How to Use Data to Drive Meaningful Connections and Customer Loyalty

3 Min Read By Jessica Bryant

Without customer loyalty, it’s difficult to succeed in any business, particularly when you’re competing in a crowded landscape like hospitality. Customer retention plays a significant role, with existing customers spending two-thirds more than new ones and 70 percent of Americans considering loyalty programs as a top reason to be faithful to their favorite brands.

Now is the perfect time to identify, understand and engage your most valuable diners and deliver timely, relevant offers. This can be done by leveraging data to make your restaurant their top choice – and enticing them back for more.

Connect with Guests to Drive LoyaltyLoyalty pays off in spades. A Deloitte survey of 3,000-plus customers found 47 percent of restaurant loyalty club members used their perks multiple times per month, with more than one-third doing so several times each week. 

Consider your own restaurant loyalty experiences. When a server or drive-thru attendant greets you by name and asks…