Why ‘Homegating’ is Here to Stay | Why 'Homegating' is Here to Stay | Modern Restaurant Management | The Business of Eating & Restaurant Management News

When the National Football League (NFL) and universities announced that they’d be returning to full capacity in their stadiums for the 2021 season, many in the foodservice industry believed fans would be quick to get back to the tailgating scene they know and love. However, home has proven to be where people now prefer to celebrate game day. With technology making it possible for just about every tailgating essential to be delivered directly to your doorstep, groups of friends and family can now watch their favorite teams from the comfort of their residence while experiencing the new form of tailgating — “homegating.”

At Branded Strategic Hospitality, we heavily focused on early- and growth-stage technology in the restaurant and hospitality industries. We saw “homegating” become a trend in 2020 and have concluded that because of the innovations being introduced in the space, it will continue for years to come as consumers are now accustomed to enjoying…

Michael Schatzberg

Michael “Schatzy” Schatzberg is the Co-Founder and Managing Partner of Branded Strategic Hospitality and the Managing Director for Branded Restaurants. He has over 35 years of marketing, brand development, management, business development and hospitality experience. Schatzberg started working at Duke’s in 1995 and later went on went on to turn a single concept restaurant into a multi-unit Hospitality Group, opening a second Duke’s location in Manhattan, and re-branding Big Daddy’s from a 1969 soda shop to a twist on the classic American diner. Schatzberg has developed, grown, and managed six hospitality concepts and advises over 22 restaurants in NYC. After being an early adopter to hospitality technology within his concepts and serving as an advisor for many start-up HI-Tech companies, Schatzberg founded Branded Strategic Hospitality. An investment & advisory company, Branded Strategic Hospitality leverages its ecosystem of hospitality venues, expertise, and deep relationships to influence, redefine and evolve hospitality technology (“HI-Tech”) and food & beverage innovation. To date, the company has made 21 direct investments.

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Michael Schatzberg