Designing the Right Audio System for the Modern Restaurant

Today’s restaurant operators and managers should recognize the importance that music plays in creating an inviting atmosphere. Countless studies support the value of music in restaurants and hospitality in helping to create a customer experience. One study from 2019 from HUI Research suggests that music is not only a key part of creating a restaurant’s brand experience, but choosing the right music can actually lift sales by almost 10 percent. 

With all the decisions that restaurants must make, recognizing that music can significantly impact the bottom line means managers should choose content and equipment wisely. Restaurant managers know better than anyone that people have different tastes. The same applies to the style and even the volume at which the music is played. 

Restaurants that recognize the importance of music will select material depending on the concept, brand, and atmosphere they are trying to create. They also have a clear target customer in mind for the…