Eatertainment Explained

As a concept, “eatertainment” is not new.It’s evolved from the “arcade and pizza” format of Chuck E. Cheese and Gattiland to venues that offer several activities including Pinstripes and the ever-expanding Punch Bowl Social and target adults. Eatertainment is defined as “a guest experience that involves food and/or beverage dining before, after, or during other activities.” The “eatertainment” concept emerged in the early 2000s due to the rise of the experience economy, as mostly millennial consumers prefer experiences over products. In other words, 78 percent of millennials are more likely to spend money on trips and nights out rather than material items. To this group of consumers, it’s all about capturing and creating memories from those experiences and sharing them with social networks.

Let’s Talk DemographicsAs this trend continues to gain momentum, operators must consider changing consumer preferences as it concerns the success of these venues. When…