Gamification Prompts Restaurant Engagement and Loyalty

Gamification is rapidly changing how brands interact with customers during the restaurant experience. Through dry periods, seasonal menus, product launches or limited time offers, gamification is an intelligent way to motivate engagement, drive competitive traffic, and activate specific behaviors among consumers in the food and beverage industry. 

But what do you need to know about this tactic to achieve your business goals while driving meaningful customer connections? According to Aaron Lobliner, the chief consumer officer of CataBoom, a Dallas-based gamification company, it all starts with a campaign designed to prompt engagement. 

“Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. Consumers are bombarded with over 10,000 marketing messages daily, don’t open emails, and use ad blockers, so getting through to…