Music Can Give the Restaurant Industry a Competitive Edge

The restaurant industry is an increasingly competitive market. And more restaurant owners are searching for ways to encourage repeat customers and successfully grow their businesses. One way to gain a competitive edge is with music – which is often overlooked. Music can help restaurants strengthen relationships with their customers and build loyalty.

It’s no surprise that music has a powerful impact on our emotions and overall satisfaction with an experience. And satisfaction with an experience is what restaurant diners expect when visiting an establishment. Today, customers anticipate more than just delicious, high-quality food. They seek memorable experiences altogether – and brand-fit music is a key element. 

Every visit to a retail location is a potential music touchpoint— and restaurants are one of the most regularly visited locations. Consumers in the U.S. make more than 90 billion visits to businesses every year and a vast 79 percent notice the music being played…