‘Bring the Dining Room Experience to the Windows’

4 Min Read By MRM Staff

To get a pulse on QSR trends in 2022, Modern Restaurant Management magazine reached out to David Vance, Vice President of QSR at Mood Media, an on-premise media solutions company dedicated to elevating the customer experience. Joining Mood in 2018, he currently oversees the QSR team, focused on North America Account Management efforts. 

How is QSR ownership changing?Every minute! We continue to see mass transfer of ownerships across many big brands. Large franchisees selling off assets to peers, acquisitions, and mergers are the norm. After years of franchisees acquiring corporate sites, it seems as if that trend has reversed, as corporate entities are now looking to enlarge their footprint. 

What do guests want from QSRs now and how is that changing?Great question. Simply put, the experience should look, feel, smell, and sound differently from their last visit in 2019. Attention is the new currency, and no empathy will be felt from the guest's perspective if the…