The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

DECEMBER 8, 2020

If your restaurant is counter service, have an email list signup sheet where your team can encourage them to sign up for the list to get updates about the business and first dibs at any special promos you may have in the pipeline. For your kitchen team, this could be a signature burger or sandwich special. A combination gift!

Front of House 370

Front of House Social Media Employee Relations Back of House 370

Modern Restaurant Management

FEBRUARY 22, 2022

Not every employee wants a bottle of wine or a coupon but rather some time off or even just shout outs for accomplishments. Employee recognition is not an out-of-the-box solution; it should be tailored to what benefits your employees value the most. Some moments of recognition call for a party or special event.

Cash Management 204

Cash Management Merchandise Front of House Coupons 204

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! One of the best loyalty programs for small businesses with features like customer segmentation, restaurant coupons and discount Rewards, Referrals, Feedback, & marketing automation. Starting a Restaurant business is easy, but running a successful business is a tough task.

Loyalty Program 88

Loyalty Program 2024 Email Marketing Coupons 88

Modern Restaurant Management

OCTOBER 20, 2023

Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in. A Restaurant Pulse Check by Vericast found that nearly half of consumers plan to spend less on dining out in 2023. These relationships are extremely valuable in the context of marketing efforts.

Marketing 190

Marketing Loyalty Program Email Marketing Coupons 190

Buzztime Business

SEPTEMBER 26, 2023

Take a cue from the many restaurants and bars that whip up a pink-hued cocktail and donate 25-50% of the proceeds to a reputable breast cancer charity. In fact, Mintel research found that 8 in 10 millennials regularly seek out meat-free meals. As one of your October promotion ideas, launch a special menu focused on vegetarian food.

Bar 157

Bar Social Media Email Marketing Seasonal Menu 157

Indoor Media

JULY 18, 2020

Messaging can promote special offers, deliver helpful tips, or even just list your menu of services. Promote Coupons with Front Desk Signs. If you’re already running a coupon advertising campaign , a simple sign on the exit door of your store or handed out with a receipt can be a great way to keep customers coming back.

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? So—you’re ready to take orders.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Modern Restaurant Management

OCTOBER 6, 2022

Since most happy hours take place during the week, you can use them as an opportunity to draw in people who might not normally come out to your establishment. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week. If you really want to stand out, get creative with your cocktails.

Loyalty Program 198

Loyalty Program Social Media Point of Sale Customer Experience 198

The Restaurant Times

APRIL 25, 2021

When we talk about restaurant marketing and promotion, most people think of discounts, coupons, and special offers, such as the classic buy-one-get-free deals. For one, offering special deals and discounts can be costly. Scroll down to take a look at the top special restaurant promotion ideas to spike your sales in no time.

Specials 52

Specials Sports Fine Dining Email Marketing 52

Restaurant Engine

NOVEMBER 23, 2022

Check out these five ideas that get social media followers in the door. #1: In addition, you might consider offering them a welcome coupon to your restaurant. This might be something like a 10% off coupon or a free appetizer. 2: Offer Special Deals to Your Followers. Ready to take the plunge and create a new website?

Social Media 78

Social Media Coupons Email Marketing Online Ordering 78

Modern Restaurant Management

OCTOBER 24, 2023

This is especially true when taking into consideration that only about half of consumers say they know where they want to order from when using delivery services, while 42 percent say they browse through the options available in delivery platforms before deciding where to order from.

Ordering 186

Ordering Online Ordering Loyalty Program Customer Experience 186

7 Shifts

JULY 10, 2020

And now, many states and provinces have already begun rolling out their plans to reopen the economy, and many restaurateurs are now planning out their grand re-opening. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Take reservations ??

Events 351

Events Social Media Kitchen Safety Seating 351

Cheetah

OCTOBER 22, 2021

Use the weeks leading up to Halloween to take advantage of the festive spirit. Promoting special dishes and menus is well worth the effort. Your chef and mixologist will surely have their take on how fall staples like pumpkin, oranges, cinnamon and apples can create wonderful dishes and cocktails. Invite guests to try them out.

Merchandise 148

Merchandise Social Media Coupons Customer Experience 148

Modern Restaurant Management

NOVEMBER 15, 2023

households eating out or ordering food more frequently, according to a TransUnion report that details consumer attitudes and behaviors when engaging with QSRs. For more than half of consumers (58 percent), that amounts to dining out or ordering once or twice per week and spending less than $150 per week.

Loyalty Program 106

Loyalty Program Mobile Ordering Website Management Online Ordering 106

Indoor Media

NOVEMBER 8, 2021

Creating the right content for each QR code takes time and effort. Figure out the type of QR code Not all QR codes are the same; the type of QR you should incorporate into your marketing plan depends on the style of advertising campaign you’re running. They are useful in one-time, special marketing campaigns.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Buzztime Business

JUNE 2, 2023

Swap out ladylike mimosas for one of these 26 beer cocktails. Then bring everyone back inside to enjoy a special menu full of grilled items from meat to veggies. Bring in a local rock band for evening entertainment complete with fatherly drink specials. Ask the business to offer Father’s Day promotions like a $5 coupon.

Bar 147

Bar Social Media Insurance Sports 147

SpotOn

FEBRUARY 19, 2024

Drinking green beer, hitting multiple bars, and painting the town green—you don't have to be Irish, or even part of the Irish diaspora, to take part in the fun around March 17. But the holiday has become a celebration of Irish culture as a whole, involving parades, consuming special foods and drinks, and listening to Celtic music.

Bar 52

Bar Social Media Specials Coupons 52

7 Shifts

NOVEMBER 1, 2022

There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Your plan should be comprehensive, well thought out, achievable, and consistent. Before you get any ideas for a cheesy radio spot, take a step back and look at the bigger picture.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 1, 2020

Especially today, as customers become accustomed to new dine-in protocols, take-out options and longer wait times due to capacity limitations, restaurant owners must go above and beyond to make their customers feel comfortable and welcome. Important to note is the timely need for easy take-out options.

Loyalty Program 193

Loyalty Program Customer Experience Point of Sale Employee Relations 193

Indoor Media

APRIL 29, 2021

However, even before the pandemic, fewer and fewer millennials were spending their money in restaurants and instead choosing take out over brick & mortar reservations. To stand out, you’ll need to employ best social media practices across all of your platforms, just as you would with anything else at your business.

Social Media 78

Social Media Advertising Coupons Customer Service 78

Modern Restaurant Management

JULY 16, 2020

All it takes is an Internet connection, a bit of marketing savvy, and these expert tips. This could be demonstrations from your chef, a tour of your new private dining room, candid shots of guests enjoying the patio and fire pit, or vibrant photos of that night’s seafood special. It’s not enough to post.

Social Media 181

Social Media Coupons Download Entertainment 181

Focus POS

OCTOBER 1, 2020

Customers want and expect more for the money they pay, and if your business doesn’t offer that kind of opportunity, they’ll take their money someplace that will. They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Social Hospitality

MAY 18, 2020

Create Special Offers for Customers If it’s the peak of the season, you compete with all local restaurants and hotels. Making special offers is one of the classic hospitality training tips that works for any type of business. Offer time-sensitive deals and coupons. Offer something special to a certain category.

Hospitality 195

Hospitality Marketing Social Media Hotels 195

Open for Business

JUNE 27, 2023

In fact, loyalty programs date back to at least the Great Depression, when Betty Crocker asked customers to save their cake-mix box tops and send them back to the company in exchange for money-saving coupons for their products. All loyalty programs reward customers in some way, but the rewards themselves can take different forms.

Loyalty Program 78

Loyalty Program Point of Sale Mobile Ordering Coupons 78

Ken Burgin

JULY 25, 2021

It’s a great way to find out who is talking about your business, and it works away in the background, automatically. To be alerted to how coupons or discounts are being described on the competitor’s website, use the relevant words for your alert term : coupon OR discount OR deal site:cafezero.com.

Coupons 88

Coupons Marketing Insurance Café 88

Buzztime Business

AUGUST 24, 2023

Take the same “clearance” approach with your Labor Day bar promotions. If the weather isn’t cooperating, take your Labor Day bar promotions and games indoors with competitive flip cup or beer pong. Add an interactive DIY twist… Bowl Bar: Let guests build out their own breakfast bowl. 1) Clear the Beer! 4) Now Enrolling!

Bar 78

Bar Seasonal Menu Back of House Events 78

Buzztime Business

MAY 3, 2023

To celebrate her special day, the average person will shell out a record $270 this year according to the National Retail Federation. Treat her to a night out, sans kids. Bring in a DJ and create mom-only drink specials. Another option: take a more mellow approach. Or, hire a hilarious female comedian.

Back of House 88

Back of House Social Media Certification Seasonal Menu 88

Indoor Media

SEPTEMBER 9, 2020

Why not invest a little extra money to get a lot more benefit out of your receipts? To make sure you get the best return on your investment, focus your messaging on rewarding current customers with special offers and services. Offer Coupons. 3 Profitable Ways to Reward Your Customers. Everyone loves a deal!

Coupons 78

Coupons Loyalty Program Customer Service Advertising 78

Indoor Media

MAY 3, 2021

You’ve done what you can to build out your social media platforms, and you’re starting to see some serious merchandise sales. Offering half-price specials on certain days may be enough to spark their curiosity, but it’s best to set up a consistent calendar from the get-go. These elements can also flag poor branding.

Coupons 78

Coupons Advertising Loyalty Program Social Media 78

Ken Burgin

JULY 25, 2021

It’s a great way to find out who is talking about your business, and it works away in the background, automatically. To be alerted to how coupons or discounts are being described on the competitor’s website, use the relevant words for your alert term : coupon OR discount OR deal site:cafezero.com.

Coupons 78

Coupons Marketing Insurance Café 78

Indoor Media

JANUARY 12, 2021

Blogs are a great way to take advantage of free real estate on your website. From your platform, you can share the story of how your restaurant came to life, what continues to inspire you every day, and how the people in your area can take advantage of your phenomenal food and atmosphere.

Blog 78

Blog Coupons Advertising Influencer 78

Open for Business

APRIL 3, 2023

Think about what makes your restaurant stand out from the competition. Understanding the marketing mix for your restaurant You can use the 4 Ps to figure out the best ways to reach potential guests. Use social media often to shout out what makes your restaurant special and get the word out about promotions.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Bingage

APRIL 24, 2022

This is the best opportunity for the F&B industry to choose the best promotion ideas so that people can choose your restaurant for eating out or food delivery. This is the best opportunity for the F&B industry to choose the best promotion ideas so that people can choose your restaurant for eating out or food delivery.

2022 98

2022 Point of Sale Seminar Customer Experience 98

Restaurant Engine

OCTOBER 14, 2020

There is an easy banter that takes place on Nextdoor that you can leverage to your advantage. Take them samples of your food, and then you can offer to partner with them. To make a great deal, offer the food blogger coupons for free meals in exchange for a presence on their food blog. Do choose your blogger carefully.

Marketing 118

Marketing Social Media Coupons Advertising 118

Modern Restaurant Management

APRIL 13, 2021

Once you understand your customers needs it will involve creating an offering that can be compelling for them to take action. Some examples of offers and features you should consider include: Easy-to-claim coupons your user can claim by coming into your store. Creating a Compelling Offer and Utilizing Features to Drive Visits.

Advertising 156

Advertising Mobile Ordering Website Management Customer Service 156

Restaurant Engine

NOVEMBER 11, 2020

When planning the most effective subject lines, take the following into consideration: Subject lines with six to 10 words deliver the highest open rate. Words like secrets, coupon, sale inside, and awesome can increase open rates. Next, let’s generate some email marketing subject line ideas for you to try out in your own campaigns.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96