Seven Ways Restaurants Can Leverage Gamification to Increase Guest Engagement

Gamification for restaurants is about finding ways to reward customers for spending their money at a particular restaurant. Say you spend five bucks in MoonDollars coffee shop, and you get rewarded with five redeemable points that you can spend towards another coffee sometime. Or perhaps you get a little stamp on your loyalty card, and your 10th coffee is free. These are examples of gamification.

Advantages of Gamification So, what are some of the advantages of gamification? And why does it seem to work? Well… 

Creates an Incentive for Loyalty If you have a great selection of coffee shops to go to in your city, and the prices in each shop are pretty similar, but one place, in particular, offers great rewards and freebies, wouldn’t you be more tempted to go there? Or would it have zero impact? 

Anyone who’s ever measured their customer lifetime value correctly will probably tell you that it’s pretty important to get your customers coming back for more. And giving people a…