Remove Coupons Remove Loyalty Program Remove Take-out
article thumbnail

Why Data Is the Secret Ingredient for Successful Loyalty Programs

Modern Restaurant Management

While there’s no single recipe for recruitment and retention success, many restaurateurs are leveraging a proven approach: loyalty programs. The recurring business these programs drive ultimately helps increase revenue while fostering customer loyalty. times more likely to experience double-digit revenue growth.

article thumbnail

Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.

article thumbnail

Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? Restaurant brands should take advantage of increased foot traffic by collecting and analyzing patterns in consumer dining behavior.

article thumbnail

How Fast-Food Apps Took Over The Drive-Thru

EATER

How apps became the modern-day loyalty program The mobile app trend in fast food kicked off in earnest in 2009, when Starbucks introduced the first ever mobile app to allow customers to pay for coffee with their phones. Its all there for the taking. And arguably, some employees lives worse.)

article thumbnail

MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490
article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

Now, they are missing out on a key element for survival. Many smaller restaurants still rely on taking delivery orders over the phone, if delivery is even an option. Take the casual-dining chain, TGI Fridays, for example. Stand out from the crowd rather than being just another choice on a third-party site.