MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat
Modern Restaurant Management
MARCH 4, 2025
Turn Pricing into a Growth Strategy : A smarter approach to menu pricing can boost revenue and profitability without compromising guest experience. In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month.
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