Understanding the Customer to Enhance Brand Experience

More than ever, brands, especially QSR and Fast Casual restaurants brands, are taking advantage of the vast and varied platforms available for consumer engagement; most notably social media. Scroll through Twitter, and you’ll notice Burger King receives more than 100 thousand retweets for their memes, posted with an added Whopper flair. In creating this social media persona, Burger King, and other brands, establish a voice. They speak to their core audience of current and future customers.

For as trendy as buzzworthy social media in QSR has become, there is another under-the-radar resource that can be utilized to create the same degree of connection, drive the same kind of loyalty, and deliver bottom line impact – digital ordering platforms. With a suite of kiosks, online and mobile ordering capabilities, coupled with personalized offerings, restaurants can utilize their data for insights to further drive return visits. With increased visibility into customer behavior, brands are…