10 Tips To Make Your Franchise Feel Local

Many people make the mistaken assumption that franchises are not local businesses. Fortunately, there are steps you can take to make your franchise restaurant a mainstay of your community.

Local Stakeholders Create CommunitySmall businesses are the backbone of communities across the country. Coffee shops serve as early morning gathering places, restaurants provide a place where families reconnect, and shops selling retail goods keep lives running smoothly. Unfortunately, many people do not equate a franchise with a locally owned business. They assume their neighborhood Dunkin’, Subway, or Chick-fil-A is part of a big corporation and don’t put them in the same coveted category as the local mom-and-pop diner or pizza joint. 

Franchises make up a large portion of businesses in the U.S. At least 10 percent of all businesses are franchised, and foodservice leads the way. Three out of every 10 restaurants have more than one location, and many operators turn to franchising for…