How Loyalty Programs Give Customers the Biggest Bang for Their Buck | Modern Restaurant Management | The Business of Eating & Restaurant Management News

… and bring them back to restaurants for more.Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. The popularity of online ordering is motivating big fast-food chains to use rewards programs to hold onto new mobile app customers.\

Having a loyalty program today is table stakes. Rather than being an afterthought, all restaurants should consider copying what has worked well for QSR giants. Following are some loyalty program ideas that have fueled restaurants’ success by rewarding and exciting customers with what their respective programs offer.

Loyalty Lessons LearnedThe COVID-19 pandemic prompted chains to create, improve upon and increase mobile app and loyalty program adoptions, aligning customers’ shifting preferences toward safety. In fact, while business waned for restaurants failing to meet consumers’ needs…

Dirk Izzo

Dirk Izzo serves as President and GM of NCR Hospitality. He is a seasoned leader with experience in building and marketing innovative cloud-based solutions to help clients optimize their business performance. In his current role, Izzo is responsible for developing simple and innovative solutions that run the restaurant from end to end. NCR is the technology provider of choice for restaurants around the world and Izzo is focused on delivering the next-generation software, hardware and services that delivers on what customers want, when they want it.

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Dirk Izzo