An Ethos Worth Investing In

It’s Possible to Be Profitable While Sticking With Your Values, and Here’s How I’m Doing ItMy business partner and I met when we were kids. In fourth grade, we became best friends and we shared a common vision to one day start a business together. After graduating from the University of Washington and starting a career in headhunting in Los Angeles, we decided to act on our entrepreneurial spirit and start our own recruiting firm. We learned a number of lessons in this business, which we later exited from. In particular, the value of a happy and valued employee. 

While these two things may seem completely unrelated, they established a foundation for our business today - Conscious Hospitality Group. When we set out to found Conscious Hospitality Group and our flagship brand, Just Poké, we embraced the values most important to us - sustainability, and people being at the forefront - that we dreamed of implementing when developing our first business plan years ago. We wanted to…