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In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. ” As the agency celebrates its 15th anniversary, Embark is unveiling a new logo, updated website , and a refreshed slogan: “For the industry, by the industry.”
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.
And in a world where one viral comment or ignored review can snowball, restaurant reputation management isnt just smartits essential. What is Online Reputation Management and Why Does it Matter? Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and socialmedia.
According to one survey , 62% of respondents check a restaurant’s socialmedia before deciding to dine there. In addition, 42% of respondents prefer socialmedia to search engines when they are looking for new restaurants. They plainly show the importance of socialmedia for your restaurant.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.
This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. From the aforementioned QR codes to artificial intelligence (AI) powered inventory systems, digital tools transform how restaurants manage, monitor, and communicate their supply chain practices.
I spoke with Ross Hindle, the Group COO of PDG Media , to find out which strategies work best. As third wave and specialty coffee proliferated in the late 2000s, the way that coffee brands communicated with their customers changed significantly. You may also like our article on how digital marketing has evolved in the coffee industry.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Lower rent? More foot traffic? Transparency builds trust.
Your Concept Has Evolved—but Your Menu Hasn’t Perhaps you’ve rebranded your website, transitioned to counter service, or introduced direct online ordering to meet a new wave of customer demands; whatever the case, if your menu remains outdated, it can create a disconnect with diners. Let your customers help shape what stays and what doesn’t.
Your storefront, as is your socialmedia, website, or delivery boxes, is essential. Each marketing communication should align with your brand identity. Restaurants with top recipes and branding will fall short without a well-managed staff. Effective scheduling is a cornerstone of staff management.
Operational Complexity Managing online orders alongside in-house dining requires efficient workflows and staff training. Implementing robust tracking systems and real-time communication tools can help manage customer expectations and improve satisfaction. Meeting these demands consistently can be challenging.
With a restaurant POS system , restaurateurs and managers can have an integrated platform where all aspects, from ordering to delivery, down to accounting can be effectively monitored. As the owner or manager of a restaurant, you know how much time and effort logging temperature takes.
This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.
This is great news if you’re a restaurant owner or manager. Key elements include: Logo: Make it simple, recognizable, and scalable across media. Digital branding: Make sure your website, socialmedia profiles, and ads match the new branding. Emphasize what’s new but communicate what’s staying the same.
The same theme must be on your website, socialmedia, or other platforms used. Customers should feel welcome before, during, and after a purchase, regardless if from the brick & mortar site, website, or app. It manages orders, payments, staff, and inventory in one place.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features trends in off-premise, coffee wars, the AI lifeline, the return of lunch, and how teens spend their dollars. They then sell the reservations on unauthorized online resale sites and socialmedia.
If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. Website SEO – Ensure your website ranks higher in search engines and that your customers can find you.
This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.
By sharing your menu across all digital platforms including your website, review pages and social channels, customers have ample opportunities to see it and therefore decide to make a buying decision—whether that be making an in-person dining reservation or ordering food for delivery. Give Your Website All of the Love.
Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, socialmedia, (possibly email accounts) and starting from scratch with SEO.
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. " What are the most effective ways to reach customers and engage with them and the community? ." and how they can best reach you.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting " For cost-effective marketing, Chirone advises operators to leverage socialmedia channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You
This should include clear roles and responsibilities, outlining what needs to happen and who will manage each activity (e.g., who will managecommunications to different stakeholders, who will notify supply chain partners, etc.) Data is integral to recall management. Communicate effectively. Train your team.
Recent reports of possible portion-size discrepancies at Chipotle are a cautionary tale for brands, highlighting a few critical issues in the restaurant industry: consistently meeting customer expectations and the swift power of socialmedia. What does the Chipotle situation say about the power of socialmedia to keep brands in check?
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.
Through communication with the customer, whether that be in person or through technology, situations can be remedied—stopping negative reviews before they happen. If something is not up to your expectations, you can text us or ask to speak to a manager. The key is understanding your customers and their expectations.
[] FAILING TO UNDERSTAND SOCIALMEDIA. Plain and simple – socialmedia IS YOUR MOST IMPORTANT PLATFORM FOR COMMUNICATION. Ads in your local newspaper are more about showing that you support that paper rather than a tremendously effective way of communicating with the public. Tensions are high.”
Luckily, there are proven ways to help build a solid, positive food safety culture, including boosting trust, improving communication, educating employees, and relying on tech tools, including Artificial Intelligence. Improve Communication Effective communication is vital in establishing and maintaining a strong food safety culture.
With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind.
Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.
It can be stressful to manage a growing catering business without relying on technology. there will be logistical challenges in trying to keep track of every detail without a business management software. INVEST IN SOCIALMEDIA. More ideas can be found in our earlier blog, “5 Steps To Do SocialMedia Right.”)
Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Q: What can I do to help my restaurants and community battle the effects of COVID-19? Communicate. Set up a clear line of communication for your customers to order grocery items.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Openly communicate the actions you are taking to make your venue safe. Broadcast your efforts on socialmedia.
How do you manage your restaurant in a modern and efficient way? Engage consumers using socialmedia, storytelling, and events to create a deep emotional tie that extends beyond the plate. Make sure your website is mobile-friendly, provide online reservations, and think about building a user-friendly mobile app.
Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy.
Hourly hiring is traditionally a complicated process – requiring applicants to create accounts, navigate clunky job websites, and fill out paperwork. Gen Z, the target demographic for the restaurant industry, prefers to communicate via text. There’s no need to make it harder by creating barriers to applying.
With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their socialmedia presence. In fact, more than 63% of restaurants reported to have used socialmedia to market their business in 2018 2.
The reasons for the accelerated growth of this idea, the contribution of POS to these kitchens, the display systems to make the operations easier, and the automated operations used in the inventory as well in the kitchen for easy food management- are some of the ideas that will be discussed in the following paragraphs.
So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. If a customer searches for a restaurant and finds their website, all the better is that they can place their order once something delicious catches their eye. Go Digital.
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