Four Ways To Up Your Social Media Game Post-Shutdown | Modern Restaurant Management | The Business of Eating & Restaurant Management News

As vaccinations increase and COVID cases decline, consumers are finally trading the digital world for the real one and returning to their favorite restaurants. But social media will continue to play a role in their choices, perhaps an even more critical during pandemic recovery.

The coronavirus dramatically changed the landscape for the restaurant industry, which is coming off a 2020 that brought in $240 billion less in sales than originally projected, according to the National Restaurant Association. And in the wake of such staggering loss, the competition has only grown more intense, compelling restaurateurs to use every tool at their disposal to reengage with customers.

Restaurant owners will need to meet these customers where they are – online. In a survey conducted earlier this year by digitalcommerce360.com, 72 percent of respondents said they started using social media after the pandemic shut everything down. Of course, social media was already a proven factor in…

Clay McDaniel

Clay McDaniel is the CEO of Ripl, Inc., a privately held software technology company based in Seattle, Washington, that provides marketing software and premium subscription services to small businesses globally via its mobile and web applications. The Ripl app provides an all-in-one cost efficient social media marketing tool for small businesses. Ripl is partnering with American Express and the National Trust for Historic Preservation on their “Backing Historic Small Restaurants” Grant Program. As part of the grant package, each restaurant will receive a one-year free membership to Ripl to help its marketing efforts. To learn more about Ripl, view tutorials, or receive support, visit http://www.ripl.com or the Ripl Facebook Page.

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Clay McDaniel