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At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach.
It’s important for food companies across the supply chain – from the farms that grow the food to the restaurants that serve it – to have good communication strategies that will keep the public safe and manage brand reputation both during and after an incident. Before a recall, have a crisis communication plan in place.
Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.
Internal communication, especially between front- and back-of-house staff, is one of the most overlooked drivers of operational efficiency and l asting loyalty. For restaurants looking to upgrade their service without major overhauls, improving the speed and clarity of internal communication is a practical starting point.
Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms). Clear communication on pricing, loyalty rewards, and personalized service will appeal to this group. Gen Z is making a significant impact despite limited spending power.
Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S. Communication : Record key communications that demonstrate the worker’s level of control and independence.
It highlighted the critical need for strong communication and digital tools. The businesses that invested in consistent, strategic communication weathered the storm better. We supported them with strategic social media, influencer outreach, and scalable marketing systems. What factors have been fueling this growth?
Gaining trust from today's guests requires a steadfast commitment to safety protocols, and those protocols should be communicated to guests to demonstrate the brand’s commitment to safety. Modern kitchen operations represent complex ecosystems where the risk of contamination is influenced by multiple interconnected factors.
Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. It helps us connect with customers, showcase our food, and build a strong community. Our partnership with an influencer makes our reach even bigger and more authentic.
In many ways, the cuisine influences the restaurant’s style, tone, and aesthetic, which you can highlight in videos. If you host special events like cooking classes, chef collaborations, or limited menu tastings, create a highlight reel that communicates your brand personality and culture. Don’t forget about events, either.
Social media, particularly visually-driven platforms like Instagram, works well to show off the experience and ambiance, while partnerships with influencers or food critics can add a layer of prestige. Micro-influencer marketing can also be a goldmine. Text message marketing is another great, yet often overlooked, tool.
They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements. Putting empathy first in your communications can make a real difference. They want to feel like their concerns really matter to you.
Elevated Snacking Redefining snacking with creative flair and global influence, tapas and shareable boards will evolve in new directions such as Middle Eastern-inspired mezze platters, top photo. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.
All that said, bringing a brand to life requires a partnership with open lines of communication. There’s also a bigger focus today on guest engagement and community than ever before. Restaurant brands are now expected to build authentic relationships with guests, which requires transparency and two-way communication.
From logistics to marketing, staff communication to moving the kitchen, reopening a restaurant successfully is all about the details. This clarity also lets you communicate confidently with your team and customers, helping them buy into your vision for your restaurants future. Lower rent? More foot traffic? Transparency builds trust.
Collaborate with Influencers and Local Media Teaming up with food bloggers, influencers , and local media outlets can amplify your restaurants moving announcement. A well-placed feature in a local newspaper or an engaging review from a popular influencer can significantly boost awareness and excitement for your move.
Plus, reviews give curious guests insight into what kind of experience they can expect, influencing their decision to place an order. Engage with local influencers and food bloggers: If youre in a large enough community to have influencers, reach out to them, and you can tap into their food-curious audience.
Front-of-house (FOH) staff, like servers and hosts, will need customer service training, upselling techniques, and communication skills. Meanwhile, inconsistent training can lead to misunderstandings, mistakes, and a breakdown in communication among your restaurant staff.
Communicate expectations to avoid confusion. Collaborating with Influencers and Food Bloggers Expand your reach by involving influencers: Offer complimentary tastings to popular foodies. Keep communication open to resolve any hiccups efficiently. Check in regularly to address any concerns.
By Sierra Powell, Contributor In the busy world of restaurants, a chef's influence is fundamental in everything, from designing great cuisine to making sure the kitchen functions without problems during the busiest times. Ignorance of clear communication may readily result in uncertainty, delays, or uneven quality.
How pricing and menu strategy affect revenue Several factors influence revenue per order, including: Pricing strategy. What influences average order value AOV can be affected by how your online ordering system is set up. A high order count doesnt always equal high profitsthis KPI helps you focus on what each sale is actually worth.
What people say about your restaurant online carries real weight, but the good news is that with a little strategy and a lot of consistency, you can influence the conversation and grow a steady base of glowing good reviews. Whatever the trigger, the key is to act fast without panicking.
Even in a time where it seems like every other social media account is a brand-new homesteading influencer, when we think of slow eating, many of us may think of the Amish because of their values, which encourage frugality and simplicity. She went on, crediting much of the despair and stress she saw today to a lack of community.
And this trend is making inroads into the restaurant space, says Jillian Hermanowicz, VP of marketing and communications at Florida Food Products (FFP). This trend is known as Precision Wellness, identified by Innova as one of the top influencing trends in 2025.
As third wave and specialty coffee proliferated in the late 2000s, the way that coffee brands communicated with their customers changed significantly. But while the power of influencer marketing is undeniable, it still requires a strategic approach. “This is especially true of coffee businesses operating in the B2B space.”
In-app communication with customers or the admin panel. Forge partnerships with local food influencers to create authentic buzz and attract new users. Staff management tools for scheduling and performance monitoring. Delivery Partner App : Real-time navigation for optimized delivery routes. Order assignment and status updates.
Regular check-ins, mentorship, and open communication can help new employees feel invested from day one. Partner with local influencers and consider hosting a grand opening event. After the launch, keep up the momentum by gathering reviews, running promotions, and staying visible in your community.
And it works 59% of respondents say marketing emails influence their purchase decisions. Customers get a benefit, and you gain a direct line of communication for future promotions. That means the hardest (and most expensive) partgetting a new customer through the dooris already done.
But buzzy restaurants act as a sort of social capital for younger generations, with around 30 percent of Gen Zers and millennials picking out restaurants based on social influence and reputation (recommended by influencers, has positive online ratings, and/or is trendy). Younger generations are also more likely to dine solo.
In ChowNows survey, 78% of diners said that an easy online ordering process influences their decision to reorder takeout or delivery from a restaurant. If your direct ordering system is smooth, fast, and user-friendly, theyll be more likely to return to your restaurant instead of defaulting to a third-party app.
” – Neil Patel, Digital Marketing Expert Choosing the Right Communication Channels for Personalized Restaurant Marketing The way you deliver your message matters just as much as the message itself. Average order value : Shows how personalized promotions influence spending.
The reality is far more complex, and unless coffee businesses are willing to discuss the many factors influencing their prices, they risk alienating the very customers they rely on. Communicating value and building trust Price increases are rarely short-term. I spoke to Samantha Scoles at BRITA UK to learn more.
With a restaurant email list, operators have a direct line of communication with guests that cant be blocked by third-party platforms that hide your customer data or social media algorithms that no one really understands. Youre not at the mercy of an algorithm or fighting to get seen between cat videos and influencer dance trends.
Thomas Keller Arguably one of the greatest chefs of the last generation, Keller reflects on the important role of the cook and chef to tell their story of life and living through the recipe, to add their personal signature to a dish while elevating it from a transactional process to communicative art. I try to be a storyteller.
Thats the real power of successful restaurant brandingit influences what people expect, how much theyre willing to pay, and whether or not theyll tell their friends about it. These design elements should communicate your bands personality at a glance. Ask yourself: Why does my restaurant exist beyond serving great food?
We should work to correct what is wrong, communicate effectively with one another, listen to the reasons why some of those circumstances continue to exist, and work together to find solutions. In many cases the answers are best found from the bottom up and not the top down.
Specialty coffee operates outside the C market, but it is heavily influenced by broader market movements. Although specialty coffee operates outside the C market, with roasters and importers paying premiums for higher-quality lots, it is heavily influenced by broader market trends. It’s an interesting moment for specialty coffee.
They Impact Your Bottom Line Google Reviews directly influence your local search ranking. The hostess who went above and beyond to accommodate their large group. These natural insights are gold for improving operations. Better ratings and more reviews mean more visibility, which means more customers. It’s that simple.
Kitchen Automation : Tools like Kitchen Display Systems (KDS) streamline communication, reduce errors, and keep prep times on track. Kitchen Display Systems (KDS) use digital screens to organize orders, track timing, and streamline communication between the dining area and the kitchen. Customer satisfaction is equally important.
The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. Gen-Z is shaping luxury discovery: 64 percent seek limited brand collabs, and 57 percent rely on influencers or celebrities for product finds. percent from 2025 to 2033 and reach US$ 345.6
The idea of creating my own online presence to celebrate Martha’s talent and influence came from a conversation with John Small, the creator of SaveMartha.com. When I really delved in, I started to realize how much I was using the teachings I learned, and how they actually were improving my life.
It may appear as a mere list of a restaurants offerings, but after setting a mood with the decor and a welcome greeting, a menu is the first time the restaurant kitchen communicates directly with the diner. A menu is both a statement and an invitation. Dinner, complete with a slight unmooring of what you thought language was.
However, the main problem lies in the fact that buyers are largely in control of scoring systems, which means they are more easily able to influence prices, potentially putting producers at a disadvantage. If we want to communicate evaluation results, we need to be completely honest about their origin and context,” Krzysztof says.
The Power of Visuals in the Restaurant Industry Why Images Matter Appealing food images dramatically influence customer choices. For instance, adding fresh herbs or steam effects can communicate freshness and warmth. Utilizing Lenses and Accessories Choosing lenses significantly influences the quality of your food images.
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