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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. Leverage Social Media and Local Influencers Social media and local influencers are invaluable tools for building connections and expanding your restaurant’s reach.

Marketing 445
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Make or Break: Managing the Media’s Role in Food Recalls

Modern Restaurant Management

It’s important for food companies across the supply chain – from the farms that grow the food to the restaurants that serve it – to have good communication strategies that will keep the public safe and manage brand reputation both during and after an incident. Before a recall, have a crisis communication plan in place.

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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Brand websites and web browsing are 533 percent more popular than online marketplaces for restaurant discovery.

Marketing 490
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Boosting Guest Satisfaction Through Faster Staff Responses

Modern Restaurant Management

Internal communication, especially between front- and back-of-house staff, is one of the most overlooked drivers of operational efficiency and l asting loyalty. For restaurants looking to upgrade their service without major overhauls, improving the speed and clarity of internal communication is a practical starting point.

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Balancing Dining Experiences with Cost-Conscious Strategies

Modern Restaurant Management

Key influences include limited-time offers (81 percent), MICHELIN Stars (50 percent), and social media (67 percent decide where to eat via social platforms). Clear communication on pricing, loyalty rewards, and personalized service will appeal to this group. Gen Z is making a significant impact despite limited spending power.

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Mastering Worker Classification: Seven Essential Tips for Restaurant Owners

Modern Restaurant Management

Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S. Communication : Record key communications that demonstrate the worker’s level of control and independence.

Audits 418
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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

It highlighted the critical need for strong communication and digital tools. The businesses that invested in consistent, strategic communication weathered the storm better. We supported them with strategic social media, influencer outreach, and scalable marketing systems. What factors have been fueling this growth?

Marketing 474