How Digital Can Help Brands Create Personalized Experiences for Guests

For the past several years—and especially since the pandemic—restaurant brands have focused on enhancing digital experiences that allow them to offer more off-premise options and streamline operations to address staff shortages. While digital tools help solve these problems and open up a new world of marketing possibilities, they can also help brands create more personalized experiences, and therefore, a more meaningful relationship with their guests. 

As brands push forward with digital growth, they can create experiences that feel tailor-made for each guest while nurturing their brand image. Here, we look at three brands blazing new marketing paths that surprise and delight guests, increase sales and ROI, and create meaningful interactions that showcase brand personality. These brands aren’t just using digital for digital’s sake: they’re making life easier and more enjoyable—if only for a few minutes—for their guests, while cultivating true brand loyalty and…