Boost Your Brand with the Audience Overlap Metric

Customer segmentation should be a fundamental aspect of maintaining relationships and growing your customer base. This is as relevant for the restaurant industry as it is for any other, as customer segmentation is a superb way to collect and process data and has been reimagined for these times to success for both enormo brands and small businesses alike. 

Understanding Customer SegmentationTechnology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential.  Despite all of the noise surrounding social media marketing, it’s interesting to note that email still leads the field when it comes to effective marketing techniques and knowing how to ensure targeted communication lands is as important as ever. 

As a precursor to targeting and positioning, customer segmentation facilitates targeting by selecting mutually exclusive customer groups. The benefit? Allowing you…