Five Telltale Signs a Hospitality Brand Lacks Emotional Intelligence … and Why Consumers Care

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 billion USD by 2027 exemplifies the extent to which mastering “EQ” versus IQ is taking brands to exciting new levels of success … and why not embracing EQ can result in extreme opportunity loss or, far worse, be an outright brand buster. This as today’s highly discriminating and demanding hospitality marketplace is seemingly rife with substitutable solutions. Modern day savvy shoppers nearly always have alternate options—and they know it.

Although there is tremendous buzz advocating the power and efficacy of emotional intelligence in modern hospitality marketing and branding endeavors, there is little consistency and clarity on fundamental best practices and methodologies that can serve as a baseline catalyst. Fundamentals that, when further honed and refined, can result in highly sophisticated and emotive brand building that wholly resonates with the intended audiences and compels them into…