Restaurant Marketing in the Coronavirus Era | Modern Restaurant Management | The Business of Eating & Restaurant Management News

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants.

Download the full guide, "Coronavirus Era: 13 Restaurant Marketing Ideas" here.

Among the highlights:

Pickup Incentives You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. To sweeten the pot, consider adding on an item such as an appetizer or dessert free of charge that has a high perceived value – but a low actual cost to you – to encourage pickup business.

Prompt Future Visits With each delivery and/or pickup order it’s a good idea to include a coupon or gift card that can be used in the future only during a dine-in visit…

Elliott Ames

Elliott Ames is the B2B marketing manager at Rewards Network, where he is responsible for communicating and building out tools and content geared toward our restaurant customers. Prior to joining Rewards Network, Ames was a marketing consultant in California working with more than 25 different restaurants, bars, breweries, and hospitality brands. He specialized in creating unique marketing programing, leading on market strategy, content creation, and implementation.

A hospitality junkie at heart, Elliott is an expert at crafting innovative and engaging content, identifying trends, and building successful brands in the restaurant industry. He takes pride in his in-depth knowledge of the restaurant industry, from day to day operations to marketing, branding, and guest experience.

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Elliott Ames