Catering to Families: The Untapped Potential in the Restaurant Industry | Modern Restaurant Management | The Business of Eating & Restaurant Management News

As the restaurant industry faces multifaceted challenges, ranging from new minimum wage laws to reputational hurdles, a new hero has emerged: families with children.

Despite a general decline in dining frequency, families have shown resilience and an increased appetite for dining out, according to Revenue Management Solutions' Q1 Consumer Survey, “Dining Dynamics in 2024: The Shifting Landscape of Consumer Tastes.”

The survey's insights offer a glimmer of hope for an industry in search of sustainable growth strategies. While 38 percent of the survey’s 1,600 respondents report spending less on dining out—with plans to continue curbing spending across all channels—families are bucking the trend by ordering from restaurants more frequently and in larger quantities.

Families Are Making Diverse ChoicesFamilies are also open to all dining segments and channels. While they crave the value of QSR – 34 percent of families reporting higher spending at QSRs this month…

Jana Zschieschang

Jana Zschieschang is Chief Marketing Officer of Revenue Management Solutions, LLC, a global enterprise providing patented, data-driven solutions and services that drive sales and profitability for over 100,000 restaurants in more than 40 countries and 20 languages. In her role, she designs global marketing and communication strategy and implementation at each of RMS’ offices in Tampa, Tokyo, Singapore, London and Paris. Before being named CMO, Zschieschang was RMS President of EMEA, where she founded RMS’s London office, quadrupled the staff and added dozens of new clients.

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Jana Zschieschang