Customization Is King – How to Juggle Customization and Efficiency

Every person has their own likes, dislikes and preferences when it comes to food. And, with so many people following a wide range of dietary restrictions and lifestyles, many restaurants have started trying to offer “Create Your Own” options to a market that is growing in popularity. According to Technavio, innovation and customization are the main growth drivers in the fast-casual restaurant category in the United States.

Several restaurants have had success tapping into this consumer trend by enabling customers to choose exactly what ingredients go into their meal (Salata, Blaze Pizza, Chipotle, among others). However, to offer a truly customizable experience, operators should also allow their customer to be in control of the quantity of each ingredient in their meal. At Genghis Grill, our format allows our customers to decide the different items that go into each dish, but we also give them the power to control how much of each item goes into their bowl. 

From an…