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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking. You can start by ruling out events that wont fit your venue. First, ask what type of event would best fit your venue.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. If your restaurant isnt showing up in search results, maintaining strong reviews , or engaging on platforms like Instagram and TikTok, youre missing out on a huge segment of potential diners.

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Encouraging Diners to Order Direct—Here’s How to Make It Easy

ChowNow

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. Offer Incentives for Direct Orders Changing customer habits takes time, but you can speed up the process by offering valuable incentives.

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QR Code Restaurant Guide: 6 Tips for Success

SpotOn

Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. On top of that, QR codes can help you increase revenue, as well as the take-home pay for your staff with bigger tips. But don't stop there. Keep it short and simple.

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

Restaurant P&L basics Sales Cost of Goods Sold (COGS) Labor costs Overhead costs Profit and profit margins Using your P&L statement Restaurant P&L basics A restaurant profit and loss statement is a spreadsheet that shows how all your money is coming in (sales) and where it's going out (costs). Pretty substantial. Smallwares.

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What Brewery & Pub Owners Can Learn from Social Listening to Better Engage Guests

Restaurant Engine

Social listening is key to any business in the 21 st century, and that’s especially true for brewery and pub owners. You’ll find that in our ultra-connected world, your customers aren’t only thinking about you when they’re inside your brewery or pub. Relationship building starts with social listening. They’re talking about you online.

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Great Lake, Greater Efficiency at Big Lake Brewing

SpotOn

A single-location brewery that has grown from drinks-only to a full food menu that makes up 60% of sales, Big Lake credits the pandemic for instilling flexibility into its DNA. Jones uses to-the-minute reporting from their brewery POS system to identify best sellers and build a more profitable menu. ” It’s true.

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