Practical Restaurant Marketing Inspiration in 2022 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The modern restaurant has a lot of competition, including other local restaurants, franchises, and the biggest of national chains. To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical?

If you’re looking for ways to up your restaurant marketing game, here are the practical steps you should be taking in 2022. Get them right, and footfall should grow, and your sales might be a marked improvement on previous years.

Get the Basics RightIt’s likely you already have some understanding of the basics. Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place.

If not, then your first step is to get set up.

Build and Optimize Your WebsiteWhether you’re eat-in…

Karl Hughes

Karl Hughes worked in the restaurant industry for more than four decades. After running and then owning a variety of restaurants in the UK, Spain, and Italy, he realized he had accomplished all that he wanted to accomplish in the industry. After a few years of intense studying, he switched careers and now works as a full-time marketing writer and journalist. He spends his days combining that knowledge of the restaurant trade with his marketing experience, and giving industry leaders the insights they need to grow their businesses.

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Karl Hughes