Best Practices for Hospitality Marketing

The coronavirus pandemic has undoubtedly affected the world in so many ways, causing businesses everywhere to adapt to an unprecedented crisis. The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections.

Every industry has been impacted in some manner, including the hospitality industry. In fact, it has been one of the sectors which has suffered the most. Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more?

After all, this isn’t a situation anyone has ever faced before. A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Many may not have even had such a plan.

But the question remains, what should they do about marketing during a pandemic like coronavirus?

Take a Measured ApproachEssentially, what we mean…