Six Ways Restaurants Can Drive Business Over the Holidays

3 Min Read By ​​​​​​​Kelly Sykes

The holidays are known to be one of the busiest times of the year for restaurants. Between mid-shopping meals, family dinners, and work parties, restaurants prepare for their schedule to book up quickly.

However, with the COVID-19 pandemic, this year has thrown a curveball for everyone. Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. 

That said, this time of year is still expected to be profitable for restaurants and an opportunity to drive even more business.

Here are six ways restaurants can drive business over the holidays.

Sell Physical and Digital Gift CardsIf you don’t already have a gift card program, now would be the time to launch one. Offering both physical and digital gift cards (also known as eGift cards) is a great tactic to help increase revenue during the holiday season. Did you know gift cards and eGift cards are still expected to be one of the top purchased…