Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Here is an example of a restaurants branded app.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Social Media. Influencer Marketing.

Email Marketing 370

Email Marketing Social Media Loyalty Program Website Management 370

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

ChowNow

MARCH 14, 2025

Marketing and Customer Engagement Even the best-run restaurant wont thrive if no one knows about it. A strong marketing strategywhether through social media, email campaigns , or loyalty programs helps bring in new customers and keep existing ones coming back.

Operations 195

Operations Management Management Front of House 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Loyalty Program Marketing Social Media Mobile Ordering 284

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Modern Restaurant Management

NOVEMBER 27, 2024

Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent).

2025 221

2025 Loyalty Program 2024 Back of House 221

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Apple | Android Team Communication The Team Communication tool from 7shifts fixes the chaos of disconnected conversations, text threads, and email chains that seem to go nowhere. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 352

Management Management Operations Mobile Ordering 352

Modern Restaurant Management

JULY 14, 2020

White Castle’s brand is iconic, navigating new challenges to bring their menu to more customers, prepared in a healthier environment by staff in better working conditions that adhere to social distancing needs is something only Miso Robotics can do. We look forward to being a part of White Castle’s next 100 years.”

Mobile Ordering 410

Mobile Ordering Certification Loyalty Program Kitchen Safety 410

7 Shifts

MARCH 27, 2020

Due to the volatile situation caused by COVID-19, restaurateurs across the globe are having to temporarily close their businesses to support social distancing. You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.

Franchising 508

Franchising Franchise Fast Casual Point of Sale 508

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Mastering Social Media: It’s More Than Just Food Pics While showcasing dishes is essential, it’s equally important to: Host interactive polls or quizzes.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

FEBRUARY 7, 2024

Table of Contents Restaurant employee scheduling software Online and mobile ordering systems Point of sale (POS) terminals Restaurant task management Restaurant inventory management software Restaurant audience management Contactless payment options Social media management & metrics Kitchen display systems 1.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

SEPTEMBER 30, 2020

73 percent said social distanced tables. Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Squirrel Systems

MAY 1, 2025

Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry. Introduce wine pairings or tasting events with online booking options. Consider: Using event management software to streamline inquiries, bookings, and deposits.

Loyalty Program 59

Loyalty Program Merchandise Email Marketing Mobile Ordering 59

7 Shifts

MAY 23, 2024

Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations. During this time, parents are more concerned with buying their children's books and uniforms than spending $20 on a takeout meal.

Social Media 195

Social Media Loyalty Program Email Marketing SEO 195

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Social Hospitality: Restaurants

SEPTEMBER 3, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. The answer is social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality: Restaurants

OCTOBER 21, 2019

Want to boost your restaurant marketing? Psychological techniques can give your restaurant marketing an effective boost. Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. The answer is social proof.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Modern Restaurant Management

MAY 12, 2020

Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."

Mobile Ordering 376

Mobile Ordering Online Ordering Food Order Hospitality 376

Lavu

JUNE 6, 2025

Book Your Free Demo Now How to Determine Labor Cost Percentage To determine the labor cost for a restaurant, you will need to calculate the total amount of money spent on labor (wages, salaries, benefits, etc.) Here are some examples of incentive programs that you can offer employees to help you cut spending: 1.

Loyalty Program 78

Loyalty Program Recycling Waste Inventory 78

7 Shifts

MARCH 10, 2022

The team communication tool from 7shifts solves for the ranging conversations, text threads, and email chains that seem to go nowhere. Primarily a solution for reservation management, Eat App's capabilities touch so much more than reservations - payments, email marketing, and streamlined operations all come with this app.

Management 195

Management Management Operations Point of Sale 195

Open for Business

OCTOBER 15, 2024

That’s why having a solid restaurant management training program is so important for owners and operators looking to build a successful team. A well-structured management training program equips new leaders with essential skills while promoting ongoing development. Show how to make smart choices when resources are tight.

Training 60

Training Management Management Loyalty Program 60

Bingage

MARCH 18, 2023

However, If you’ve visited back the place/store/brand for the second, fourth, or fifth time to purchase then the brand has a good customer retention marketing strategy. You can spend less on marketing by targeting customers instead of prospects. Did you know? Customer retention can lead to increase revenue and profit for your business.

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

Deliverect

JUNE 29, 2020

Technology allows your customers to book their table online, leave feedback about their experience, and follow your business. Multi-channel marketing. And how can your restaurant master marketing to capture that audience? An omnichannel marketing strategy is therefore a must for every type of restaurant.

Online Ordering 148

Online Ordering Email Marketing Customer Experience Loyalty Program 148

7 Shifts

JANUARY 31, 2023

Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. This is the perfect time to build an email list as well so you can promote other offers in the future. Consider designing an email campaign that sends out automated emails to regular customers.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Next Restaurants

SEPTEMBER 3, 2020

Each restaurant marketing offer should feature a single landing page that is designed for a specific target audience. For example, a landing page on a restaurant website could aim to get visitors to book a table, buy a gift certificate, order delivery , or reserve the restaurant for their party. Include Your Restaurant Loyalty Program.

Design 184

Design Loyalty Program Mobile Ordering Online Ordering 184

Bingage

FEBRUARY 6, 2020

Create a Productive marketing campaign is your task on priority. Restaurant with a good loyalty program , that increase chances of visiting by 22%. Read the exciting valentine’s day marketing ideas for your restaurant that your guest will definitely love : Intrigue the couples with an unnatural touch?

Marketing 98

Marketing Loyalty Program Social Media Email Marketing 98

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Open for Business

NOVEMBER 21, 2022

Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone.

Technology 147

Technology Front of House Back of House Online Ordering 147

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? Developing an effective loyalty program that encourages guests to return to your restaurant takes time and effort.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78