Top Marketing and Public Relations Trends for the Restaurant Industry in 2021 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

2020 brought plenty of obstacles, and many business lessons along with them. As businesses begin to plan their strategy for 2021, they’ll need to leverage as many marketing and PR trends that they can to better raise paid and organic brand awareness. Overall communication strategies had to pivot and adapt throughout the chaotic year of 2020. Although it was difficult for many companies to keep up, they can now use their knowledge from the past year to excel in the months coming.

For businesses in the restaurant industry especially, the COVID-19 crisis was no small hurdle. Throughout the past year, thousands of restaurants all over the country and world have had to close their doors or have faced major downsizing.

If nothing else, 2020 clearly demonstrated that restaurants need to start utilizing social media influencers more strategically, giving the spotlight to their core values, and incorporating SEO practices into any and all online copy. In 2021, restaurants especially need…

Melissa DiGianfilippo

Melissa DiGianfilippo is a partner and president of public relations at Serendipit Consulting, where she leads all of the firm’s clients’ public relations and communications efforts. DiGianfilippo leads a highly skilled team to help clients achieve their goals. Under her direction, Serendipit clients have achieved millions of dollars in positive press coverage across international, national and local media outlets including CNN, Nancy Grace, Entrepreneur Magazine, The Late Show, Wall Street Journal, USA Today, Reuters, Associated Press, Huffington Post as well as local broadcast and print outlets in all U.S. markets.

Alexis Krisay

Alexis Krisay is President of Marketing for Serendipit Consulting. With an extensive background in online and offline strategic marketing operations, Krisay developed her innate talent and passion for all things marketing. Known for her out-of-the-box thinking and contributions of fresh ideas, Krisay has helped dozens of clients in the residential and commercial real estate, lifestyle, hospitality, spa and wellness, and health and fitness industries effectively identify market opportunities and pair them with strategic and impactful, results-driven marketing solutions. She has 15 years of experience in the fast-paced, ever-changing field of marketing, and has truly developed a deep understanding of what makes people, brands, and organizations tick.

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Melissa DiGianfilippo

Alexis Krisay