Local SEO vs SEO – What’s Best for Your Restaurant Brand?

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead.

Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. 

That’s great for visibility and web traffic, but what about when a restaurant is looking to drive conversions (clicking to make an online…