How to Maintain (and Grow) Customers Despite the January Blues

When the last Christmas card has been taken down from the mantlepiece, and the final pieces of party popper residue have been swept away after New Year’s Eve, people often feel deflated. The January blues can be difficult to beat, and with Blue Monday (the third Monday of the year) being the indisputable ‘saddest day’, it is clear that everyone feels a little low after the festivities. Despite many people identifying January as a low-spend month, this trend is beginning to change. Sales and deals characterize January shopping and they are enticing customers to get back out there and enjoy themselves, despite their tightened purse strings. This might mean buying something new or enjoying a meal out with friends.  

Many potential customers can feel financially strained after Christmas, and it can become more difficult to attract people to your restaurant. However, there are plenty of incentives you can give to customers over this bleak month that will encourage them to fight…