Niche Marketing for Restaurants: Finding Your Audience (Infographic)

You set yourself up for success by finding the right niche for your restaurant. Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. By focusing on niche marketing, your restaurant will flourish. 

What is Niche Marketing?Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. A niche market is a smaller segment of people that make up a fraction of a larger market. Put simply, when you target a niche, you are appealing to a specific audience.

A niche can be determined by an audience’s location, demographics, psychographics, or budget. When you take these factors into consideration, you can find the customers most likely to be interested in your restaurant.

The Advantages of Finding Your NicheOnce you’ve found your niche, you enjoy numerous benefits. You experience less…