Coca-Cola Research Reveals What Guests Want Post-COVID

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Six major themes are expected to drive restaurant operator profitability and beverage attachment post-COVID, according to the Coca-Cola 2021 Fountain Foodservice Beverage Strategy Survey. The themes include:

pent-up demand off-premise growth expectation for ease and convenience need for reassurance trust in fountain beverages assortment optimization"After more than a year battling the coronavirus pandemic, consumers have begun thinking ahead toward what life will look like post-COVID," said Diana Retter, Director, Commercial & Portfolio Insights, North America Operating Unit, The Coca-Cola Company. "While most consumers do not expect the pandemic to end in 2021, they are already considering their future lifestyles, including dining behavior."

Post-COVID Behavior Themes1. Prepare for dine-in resurgence: consumers miss dine-in experiences, leading to pent-up demand and expected increases in visit frequency. 

2. Plan for off-premise growth: new behaviors will stick, with higher…