A Matcha Shortage Hits TikTok’s Favorite Brands
EATER
NOVEMBER 26, 2024
While a surplus of tencha can be stored in refrigeration for years, this year’s demand “quickly depleted existing stocks,” the Japan-based tea company Sazen explained in a blog post. At least four manufacturers that Sazen works with are experiencing supply shortages over their “entire matcha portfolio” and have suspended sales.
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