Tea Is a Natural Complement to the Modern Foodie Experience

Restaurants, cafés and hotels are offering premium tea service – and profiting – in 2020.Businesses in the restaurant, café and hotel sector are looking to elevate their tea game in 2020. Indeed, trendy third-wave cafés are no longer the only place where consumers can find stout, fermented teas that have been aged in caves or delicate high-quality tea leaves hand-worked to exude a natural fragrance reminiscent of tuberose.

The vast variety of premium tea options that are available today – combined with increasingly discerning consumer demand and strong business models for specialty tea – are driving the transformation of tea offerings in restaurants and foodservice establishments across North America.

The Trend Toward Premium TeaThe premiumization of tea is a natural extension to what has been taking place in fine wine, specialty coffee, craft spirits and beer over the past several decades. The success and momentum of these waves is now changing the face of specialty tea…